DOOH – Study Ties Out-of-Home Advertising to Greater Return on Investment
28 Jul 2011 Leave a Comment
Want to boost sales?rolex daytona replica watches How about double or even triple them? A new analysis of 600 case studies of marketing campaigns, including 43 in the United States, by British media research firm BrandScience has a suggestion: add out-of-home advertising to the media mix.
The reason, it turns out, is pretty straightforward. People spend many of their waking hours away from home, and if influencing them when they are making their final purchasing decisions is an important goal, it only makes sense to move the point-of-presence of an ad or marketing message closer to point-of-presence of their wallets.
Sounds good in theory, but what about real dollars and cents? Turns out the research firm shed some light on the economic impact of out-of-home advertising as well. For each dollar spent on out-of-home advertising, an average of $2. 80 is received in product sales,louis vuitton bags handbags replica according to the research.
Keep in mind the BrandScience research was sponsored by the Outdoor Advertising Association of America. Still, the findings make sense -particularly to someone like me who has written copiously on the power of reaching people at the point of sale with digital signage messaging as they are making their final purchasing decisions.hublot replica watches
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